The Gese platform will help shoppers find quality merchandise on store shelves, in pubs and restaurants. The essence of the Gese platform is the idea of instant access to information about the authenticity and taste of the product, which clients will buy here and now. To apply this concept, Gese created a worldwide database of facts and opinions about all alcoholic beverages.
How it works Gese identification for alcohol on the market:
- Alcohol authentication using NFC-tags attached to each bottle will allow to directly learn the product key information.
- Mobile app with the label scanning function.
- Rating and review system: after scanning the NFC tag, buyers get a full picture of how other system users evaluate a particular product.
- Provision of geolocation-based information on the price of beverages and other sales locations.
- Artificial intelligence offers purchase options, based on user preferences and previous purchasing experience.
- Platform for blogging about alcohol products.
- Cryptocurrency-based gift payments for platform activities: product review publications, blogging, delivery of used packaging to recycling points.
- Product promotion capacity for producers and advertisers: the establishment of a positive brand reputation, the maintenance of theme-based blogs, and the priority display of goods in the recommendations list.
- Collective fundraising to launch projects related to the alcohol market. Let’s consider some basic scenarios for using the platform.
Gese application service
- Gese as a platform for users. To make a Wine purchase, the user can open the Gese app where the built-in AI can take into account user purchases and user accounts receive reviews of various wines. This app offers some of the most appropriate options for users making a purchase of wine that is currently available in local stores nearby. A bottle of wine that has been purchased can be identified with the existing Gese application on the user’s smartphone. When an NFC-tag is triggered by an application, the user receives authentic, detailed information about the bottle of wine. Users can leave a review of the product they bought in the Gese app so other users can use the review to make a purchase. Based on these reviews, the user gets a cryptocurrency prize. In addition, users can publish a brewing blog post, which proves to be beneficial to other Gese community members. When they select this post, the return user is rewarded in cryptocurrency. When the user handed the used bottle to the nearest recycling point, he also received another small gift.
- Gese as a platform to start entrepreneurs. Users use the Gese platform as an instrument to attract investment, users can start a campaign to raise funds for their project launch in the Gese app. Financing the project can use cryptocurrency.
- Gese as a platform for large. The frequent fraud of a company’s product damages its reputation and negatively affects the level of sales. As traditional ad channels become increasingly ineffective, more money is needed to promote goods successfully.
Based on this, users can use the Gese platform, which will supply each bottle with an NFC label, allowing it to verify the authenticity of the liquor. Because the implementation of this idea is not expensive and offers the capacity to significantly enhance the brand reputation, it gets tremendous support from the company’s management.
Conclusion
GESE is a great platform. Users or wine entrepreneurs can take advantage of this platform, in order to identify products, information for product sales and eliminate counterfeit products on the market.
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